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The deal marks the long-awaited move into the gaming space by the parent company of European sports betting operators BetClic, Expekt and Bet-At-Home; and provides it with a key platform and liquidity in the European poker and casino verticals.

Mangas Gaming chief executive Isabelle Parize said: “We are very proud that Everest Poker is joining our group. It is a great company; it is a brand with an outstanding awareness in the world of poker, well-known for its know-how, its platform reliability, and its strict policies. Mangas Gaming is reinforcing its position as a major European player in both the online poker and sports betting markets.”

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According to an article on the Dow Jones newswire, the deal is worth more than $100 million. Mangas Gaming will make an upfront cash payment of $100 million to EverestPoker and the deal is scheduled to be finalized in early 2010 and the final portion of the payment will come after the fair market value of the company is assessed in 2012.

Earlier in the year, Mangas Gaming acquired Germany’s Bet-at-home and Scandinavian sports betting operator Expekt.

The company has over 4 million customers, 600 staff and a presence in 25 countries.

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bet-at-home.com AG is part of the Mangas gaming group, a prominent French enterprise in the range of on-line gaming and sports betting, to which the portals BetClick and Expekt also belong too.

With currently 1.8 Mio registered users from all European countries and listed on the Frankfurt and Vienna stock exchange, the renowned company is one of the most popular betting providers of the continent.

Through wholly owned subsidiaries the company holds on-line gambling licenses issued in Malta and Khanawake.

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A range of high profile sports betting brands including , Mangas Gaming’s, Bwin.com, Betclick, Unibet.com, Expekt and Bet at Home have their football sponsorship deals under threat in Poland.
A proposed ban on marketing and advertising by bookmakers may sting these big brands as it would make the sponsorship of any Polish sport by a bookmaker illegal.

Expekt currently sponsor the Polish national football team, Bwin.com is a principal sponsor of Ekstraklasa team Legia Warszawa and Betclick sponsor the shirts of the Ekstraklasa team Lech Poznan. The new law would make all of these sponsorships illegal and could cost Polish sport £11 million per year.
The loss of Unibet.com as title sponsor of the second tier of Polish football could cost the Polish National 2nd League €4m per season.

The decision to place restrictions on gambling came from Polish prime minister, Donald Tusk after four senior Polish officials were forced to resign after they were suspected of being influenced by gaming industry lobbyists.

New proposals to regulate the industry also include a suggestion to raise the tax on offline gambling operators from 10% of stakes to up to 50% of gross profit.

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