Bwin Casino – introduces Shoutbox
The prominent European online gambling company Bwin.com has introduced some technology that will enable players at their site to communicate with each other through Twitter and Facebook.
The Shoutbox software introduced by Bwin.com enables players to comment on their wagers and interact with friends at the social networking sites. The software advances social interaction well beyond standard chat rooms. With Shoutbox, an online poker game could have quite a different feel. Players could make specific comments on their wagers while inviting others to join the game.
The technology takes away some of the isolation of online casino play to provide a little bit of a Las Vegas-style casino experience to the customer. With a client base of over 20 million customers from 22 different countries, Bwin has the ability to reach millions of more new clients through social networking.
Bwin.com Chief Technological Officer Thomas Kiessling feels that social networking is a vital part of the casino industry’s future growth heading into the next decade.
“It’s really the customer experience that’s key. The customer churn is very important, anything around customer relationship management, customer intelligence, usability studies.
That is a major priority for me. My challenge is not a couple of million euros I spend on data centers and server farms, not at all, that’s number 60 of my priorities.
My core challenge is time to market, output, development, productivity and to crank out new products,” Kiessling said.
The Shoutbox technology is part of a $45 million infusion that Bwin.com has invested in its poker platform.
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