Betfair invests in social responsibility
Betfair.com has demonstrated its commitment to Social Responsibility by recruiting Malcolm Bruce –
ex-CEO of RIGT – as Head of Sustainable Gambling.
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Betfair.com is committed to ensuring that social responsibility is integral to its business purpose and
strategy and that gambling is sustainable for communities, customers, employees and the
environment.
Malcolm Bruce will be developing and implementing evidence-based programmes which
will serve as the core components of a radical agenda for social responsibility.
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Malcolm Bruce has joined Betfair from the Responsibility in Gambling Trust, where he was CEO for over
three years before it metamorphosed into the Responsible Gambling Strategy Board/Responsible
Gambling Fund and the GREaT Foundation.
